Scouts BSA Spring Recruitment Playbook

Scouting provides life changing opportunities for youth, families, and our communities at large. Welcoming new families is vital to ensure these traits continue on in our Neighborhoods. A recruitment event provides an opportunity to speak to the families of the new Scouts. We recruit so that more youth can grow from Scouting and so more adults have an opportunity to volunteer so we can maintain a local community legacy. 


Step 1: Plan the Event
  • Be at an easy to access location. 
  • Provide a fun, hands on experience. 
  • Consider when families are available.

Example: Think of the local school or park after 6pm on Tue, Wed, or Thu. 


Step 2: Invite Families

 Be sure to consider; 

  • How youth want to be communicated with? 
  • How families want to be communicated with? 

Example: Facebook posts and personal Scout to Friends invites. 


Step 3: Register New Members
  • Have Council provided QR code and applications in hand. 
  • Activate your BeAScout pin & applications at: 

Pro tip: It’s important for families to join on the first night, they feel connected and attached to the troop when they join. 

Welcome New (Non-Cub) Scouts

Communicate with future Scout families the way you communicate with other non-Scouters. Think about the most effective communications for your social group. 

  • Be present in their social circle. (Wear your activity shirt at other youth and community events.) 
  • Be present on social media and share pictures of fun and adventure. 
  • Ask your District Executive for social media and printed invites at no cost to your unit. 
  • Avoid Scout terms so new families do not feel lost. 

Set a welcoming environment for new families. Think about how you are comfortable meeting a new group. 

  • Host your recruitment in the local neighborhood. 
  • Have Scouts and Scouters present to help welcome new families. 
  • Consider greeters who are not in uniform to help new families fit in. 
  • Have a welcome packet that includes meetings, calendars, contacts, and costs. 
  • Have an activity that all youth can participate in. 
  • Keep the event light, laid back, and brief. Under 45 minutes 
Recruitment Readiness checklist

Commit to welcome more families into Scouting

  • Identify the Spring Recruitment Lead:

    Which Scout family can help arrange and lead this one time event that community members feel genuinely invited to?

  • Set a Troop Recruitment Goal:

    Think about how many 5th and 6th graders are at your neighborhood Elementary Schools, how many of them will you in share Scouting with this year?

  • Attend March Roundtable:

    Attend Roundtable for more tools and resources.

  • Update Your Digital Footprint:

    Is the Troop website and/ or public Facebook page up-to-date? Share your Story – The Troop website and Facebook page should show action, fun, highlight events and activities, and engaged parents.

    Is the Troop BeAScout Pin accurate? How To Update Your BeAScout.Org Unit Information Ease of Access – Be Sure BeAScout Pins are up to date. Families that are researching online want to be able to apply online.

  • Event Location:

    Set your location, date and time.

    Geofencing/Digital Advertising:
    Events at schools are most successful. Parks and public places are second. Facebook promoted recruitment events held at churches perform worst. Using Social Media To Welcome New Families

  • Plan a Hands-On 30-Minute Activity:

    It’s great when youth and adults work together. Scouting’s fun and the recruiting process you host should reflect that.

  • Prepare Recruitment Event Agenda:

    Be prepared. Utilize the example-agenda for recruitment night.

  • Invite Potential New Scouts:

    Request Facebook targeted (Geofencing) ads and flyer’s from your District Executive at least 3-weeks in advance. What is Geofencing?

  • Prepare New Family Welcome Packet:

    Clear Information – Families that see expectations of families, meeting times and locations, Troop calendar, and contact information know what to expect and see that it is an organized functional Scout unit they are looking at.

    Include: Troop calendar, contact list, Troop expenses and fundraising opportunities, and plan how new families can join summer camp this year!

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