Announcing Brand Messaging Training


Our ongoing marketing relationship with LAVIDGE continues to bear fruit – last month we offered training to Scouters on best methods for social media and public relations (both which are available ‘on demand’), and now we are pleased to announce “Brand Messaging Training”, which will take place on November 18th

Our marketing project started with research conducted by Arizona State University on how Scouting is perceived by today’s parents.  This information has been used to create updated brand messaging that will inform our marketing work going forward; all with a goal of growing Scouting in Arizona.

The training will take place Thursday, November 18th, at 5:00pm and will be recorded for viewing afterward.  You can register to participate here.

This training will provide background, talking points, and best methods to help you share our message to coworkers, neighbors, and anyone else who asks about Scouting.

Feel free to share this invitation with other leaders or parents who might have interest and we look forward to seeing you!